Paradiso Pure.Living starting at 288 Actual rate may vary based on seasonality and availability.

Paradiso Pure.Living

17 Jochstrasse
39040 Seiser Alm (BZ), Italy
+39 0471 727 905


“Paradiso Pure.Living is a new visionary project born and developed in the most authentic ambience of the Seiser Alm in the very heart of the Dolomites ” Paradiso Pure.Living


Paradiso Pure.Living is the first vegetarian and sustainable hotel in the Dolomites. It is located in South Tyrol on the famous Seiser Alm (Alpe di Siusi) the largest mountain pasture in Europe.

Enjoy a holistic hotel concept including a healthy lifestyle, yoga, culinary, music and contemporary art.  The 100% vegetarian cuisine offers you the possibility of a natural change in your vacation whilst contributing to the environment. Take home a new experience including a vegetarian concept in your daily life. Take advantage of the included indoor and outdoor yoga program 7 days a week, including sunrise and sunset yoga.


The first vegetarian hotel in the Dolomites

  • 2 Seasons (winter and summer)
  • Winter: mid of December – beginning of April
  • Summer: mid of June – end of September
  • Activities summer: yoga, hiking, mountain biking & cycling, horse riding, climbing, golf, paragliding
  • Activities winter: yoga, ski & snowboard, snow bikes


Green Pearls® Score for Paradiso Pure.Living

environmental protection

being local - authentic experiences

giving back

cultural commitment

Rooms & Amenities

Rooms: 41

Pure Executive Suite XL

  • Enlarged room with mountain view, separate living room and special “Pure” design.

Pure Suite XL

  • Enlarged room with a separate living room and special “Pure” design.

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Story and Philosophy

Paradiso Pure.Living. The First Vegetarian Hotel in the Dolomites.

Paradiso Pure.Living is an innovative project following the vision of the owners and redefining the concept of hospitality. The aim is to provide and incorporate art as a daily experience: organic vegetarian artistic food as the best fuel for the body, art, nature and unique design as the perfect fuel for the soul, community sharing as the most powerful blender for both ingredients.

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Pure.Food approach

Green chef’s tandem

The green cooking tandem Mauro & Grazia will take you on a sensational journey through vegetarian cuisine. “Our work aims to convey the beauty of vegetarian haute cuisine in all its fascinating nuances, with balanced and never trivial combinations.”

Mauro Massei has a classical hotel management degree, which he complemented with training in the Michelin kitchens of Uliassi, Crippa, Baiocco, Biagiola and Alija.

Grazia Bianchi’s professional experience began in the kitchens of Restorante Reale and Spazio (of chef Niko Romito) in Rome and Milan, where her passion for gastronomy crossed with vegan natural cuisine



Green Initiatives

  • Management Plan
  • Architecture
  • Energy
  • Water
  • Waste management
  • Food
  • Social Engagement

Paradiso Pure.Living was developed as a synergy of the best sustainable practices and meticulous attention to detail — from conscious usage of natural resources to awareness and ecological approach in all the operational areas: hotel, restaurant and recreational facilities.

End of 2019 the complete renovation was done at Paradiso Pure.Living site, introducing a 100% vegetarian concept, eco-design and modern sustainable technologies as the first step of Paradiso Pure.

Long-term sustainable management plan. In the next stages, the owners are planning to enlarge the number of sustainable technologies in terms of water and electricity consumption. Additionally healthy lifestyle, sustainability and conscious approach to saving the environment as the core idea of our Pure.Living concept.

The hotel is in compliance with all the regulations. In addition to local, national and international regulations, Paradiso Pure.Living also follows strict rules applied for UNESCO World Heritage Site, as Paradiso Pure.Living is located in the preserved UNESCO area.

  • Paradiso Pure.Living is situated at 2020 meters above sea level in a protected UNESCO Natural Park. Land usage goes in line with local, national and UNESCO requirements aimed to protect wild Alpine Nature, local zoning and culture.
  • During the complete renovation in 2019, eco-design based on environmentally friendly materials and sustainable technologies were applied at the project site. The preference was given to local sustainable producers of furniture and materials.
  • The building has not been changed or altered on the outside. All the renovation works were done on the inside.
  • Together with other eco-solutions, reed mats were incorporated in the walls for eco-friendly isolation to maximize the living comfort. Part of the furniture was made of local solid wood. Products, services and materials of sustainable local, Italian and international producers were used.
  • The design is the visual expression of the “Pure.Living” concept of Paradiso. The central idea is to create a comforting platform to absorb the stunning natural environment form, a framework that offers room for contemplation and fosters community. The vocabulary of quiet earth tones, textured clay plaster, warm wood veneer planes, hand-crafted textured glass and metal accents and custom-designed furniture and lighting emphasize the elements of “calm” and “craft” in the “Pure.Living” concept and speak to it’s a commitment to sustainable processes and materials and creates an instant sense of familiarity and grown heritage. The focus in the conceptual design “Pure” is put on using ecological local materials, manufacturers and labor.
  • 90% of the energy produced on the territory is of hydro-electric origin. The region has a lot of clean and fresh water resources. Collaboration with a green-energy provider ( ).
  • Charging stations for e-cars
  • E-bike rental
  • Energy consumption is minimized by a series of operational measures including limitation of working hours of some services, such as the wellness area. Energy consumption is measured and controlled.
  • Paradiso Pure.Living uses smart-technology for energy- and resource-saving, including a new system of motion sensors and timer switching for the lightning of the indoor and outdoor property. Throughout most of the hotel use of LED-lightning technology.
  • Currently, no alternative energy use. But the installation of the solar panels is part of the long- term strategy to become more sustainable.
  • In addition to a proper water filtration on the site, a new sustainable system of double pipes for all the rooms was implemented in 2019.
  • The next programmed step of water treatment will take about 2 years to create underground an extra water tank with an additional filter which will allow the safe reuse of shower and sink water for the toilets, in order to reduce water consumption, since the owners aim to preserve the very precious natural resources, including the spring source.
  • Use of natural spring water from our local mountain source.
  • Support of a long-term contracting with sustainable water supply, applying a re-using system of glass bottles for water, served at the hotel and the restaurant.
  • Waste water is effectively treated and all the operations are in line with all the local and UNESCO regulations of the preserved area. All the effects to the local population and environment are minimized, regulated and are under control.
  • Rain water capturing system is programmed for the next 2 years within the sustainable development strategy.
  • The waste management program at the hotel aims to reduce operational waste and increase the sustainability of the project. Between other measures guests are asked to support the waste-reduction initiative, bringing their own slippers to reduce hotel waste. For those who forgot their own slippers, special compostable slippers are offered.
  • The use of plastic at the site is dramatically minimized: System of re-using glass bottles in collaboration with the water supplier.
  • Taking into account that the hotel is an Art-hotel there’s a plan to create a special art installation about waste management in collaboration with international artists, supporting the project. The idea of the installation is already designed and currently, the owners are at the stage of negotiation with artists.
  • Use of recyclable toiletries- special eco wastebaskets in each room and bio-decomposed expendables and recycled paper for daily administrative operations. Using plastic for packing is minimized.
  • Long-term contracts with local sustainable suppliers of food and purchase of mostly fair trade products.
  • The fresh products used for the kitchen are delivered from local sustainable farms and controlled by sustainable suppliers. Additionally, the hotel has portable control devices at its own disposal providing for double-checking the content of nitrates and other harmful elements in the used products.
  • No use of plastic at all when serving a meal.
  • The contemporary vegetarian cuisine is focused on regional seasonal organic products. Decrease of deep freezing, giving preference to fresh products. No use of tropical fruits and focusing on further decreasing the use of products imported from other countries that need long air or sea transportation.
  • Support local sustainable food producers and suppliers.
  • Focus on seasonal products. Ban of products such as quinoa from Peru, pineapples and other tropical fruits, except for organic bananas as a sporadic exception. Only use if local cheese. Bann of 00 refined flour.
  • Only biological drinks (both soft and alcohol are bio).

Support and promoting local sports and local culture. Regularly collaboration projects with local ski and snowboard trainers and sports schools, organizing herbal tours and mountain excursions, using services of local professionals and communities.